The live-action remake of the 1998 animated classic “Mulan” has pulled in softbox office sales on its opening day in China.
According to Chinese online ticketing platform, this would place “Mulan,” which was expected to gross over $1 billion globally, on pace to earn a disappointing $45.5 million in China. Analyst Rich Greenfield of LightShed Partners from the platform predicted that;
“I’m pretty confident that the box office total dollars won’t be anything close to what Disney expected,” said analyst Rich Greenfield of LightShed Partners.
“It is certainly not going to be a film that will do a couple hundred million in China.”
The film’s Chinese debut has been eyed by Hollywood since the film took a COVID-inspired detour from movie theaters in the US and any other country that has sells subscriptions to Disney’s news streaming service, Disney+.
Only the customers in China and a handful of other Asian countries are being given the chance to see the flick on the big screen while veryone else must pay a sum of $30 or wait until Dec. 4 to watch it for free on Disney+.
Although “Mulan” isn’t selling out, Greenfield said, Disney “deserves credit” for taking a risk that will give it valuable insights on its Disney+ consumer. To this end he said;
“I think Disney is trying to show Wall Street they are leaning into digital,” Disney’s ‘Mulan’ off to slow box office start in China
Read more at: https://www.vanguardngr.com/2020/09/disneys-mulan-off-to-slow-box-office-start-in-china/